Which of the following is NOT a responsibility of marketing management?

Marketing management primarily focuses on activities that relate to understanding and fulfilling customer needs, promoting products, and building brand strategies. It encompasses tasks such as planning marketing strategies, coordinating product launches, and evaluating market trends to align company offerings with market demands.

Supervising production processes does not fall within the realm of marketing management. Instead, it is typically the responsibility of operations management or production management, which involves overseeing the manufacturing process, ensuring quality control, and managing resources directly involved in production. Marketing management is concerned more with how products are presented and positioned in the market rather than how they are physically created or produced.