What is the primary function of marketing management within an organization?

The primary function of marketing management within an organization is to execute and coordinate marketing strategies. This encompasses the planning, implementation, and monitoring of marketing activities aimed at achieving organizational goals. It involves identifying target markets, understanding customer needs, developing products or services that meet those needs, and creating effective promotions to engage potential customers.

Effective marketing management ensures that the various elements of marketing — product, price, place, and promotion — are harmoniously integrated to create a cohesive approach to reaching and influencing consumers. By aligning marketing strategies with broader business objectives, marketing management plays a pivotal role in driving sales, building brand awareness, and fostering customer loyalty.

While overseeing financial transactions, managing human resources, and conducting market research are critical functions within an organization, they fall outside the direct scope of marketing management. Financial transactions relate to accounting and finance, human resource management focuses on workforce optimization, and market research supports marketing strategies but is a separate function that informs the planning and execution processes. Thus, the coordination and execution of marketing strategies represent the core responsibility of marketing management.