What is one of the key activities involved in marketing management?

Executing promotional campaigns is a key activity involved in marketing management because it directly relates to the strategies that businesses employ to communicate their products or services to their target audience. Promotional campaigns can take various forms, including advertising, public relations, social media marketing, and sales promotions. These campaigns are critical for building brand awareness, engaging customers, and driving sales.

Successful marketing management requires careful planning and execution of these promotional activities to ensure that they align with the overall marketing strategy and business objectives. Additionally, analyzing the effectiveness of these campaigns allows marketers to refine their strategies and improve future initiatives. Thus, executing promotional campaigns is integral to achieving marketing goals and enhancing customer relations.